Every classroom you now walk into, you can spot at least one energy drink on a student’s desk. Brands like Alani Nu are becoming popular amongst students; energy drinks are taking over the nation with sales reaching over $25 billion a year.
The current top selling energy drink, Alani Nu made their debut in 2018. Founded by fitness influencer, Katy Hearn, and her husband, Haydn Schneider. The idea was born when they observed a gap in the energy drink and wellness market: While many companies promised performance and energy, few were designed with women’s preferences in mind. Katy and her husband envisioned beverages with better flavors, fewer calories, less sugar and visually appealing packaging. From the start, Alani Nu positioned itself as a “better for you” product by combining quality ingredients and other eye-catching designs to deliver on both substance and style.
We interviewed seniors Kayla Matlack, Anna Eydelman, and Brooklyn Planck on their favorite flavor, and this is what they had to say:
“Cherry twist,” said Anna and Kayla.
“Cherry slush,” said Brooklyn.
Alani Nu energy drinks have lots of good things about them but also a few downsides. One of the best parts is that they’re sugar-free and low in calories in order to prevent sugar crashes. They also have 200 mg of caffeine, which gives you a big boost of energy and helps you focus. Another plus is that they’re gluten-free, vegan, and come in lots of flavors, which makes them good for people with different diets. Also, they have Vitamin B that help with energy and digestion. On the other hand, high caffeine can be too much for some people, causing jitters, trouble sleeping, or even a faster heartbeat. Some people don’t like artificial sweeteners and say they upset their stomach. Plus, Alani Nu is more expensive than other energy drinks, which can be a downside if you drink them a lot.
Overall, Alani Nu has carved out a strong place in the highly competitive energy drink market. Its vibrant branding, wide variety of flavors, and focus on women’s and other fitness-minded consumers has helped it stand out from older, more traditional competitors.
